Adidas Birds
The concept for this project is based on merging patterns in nature with corporate iconography, like the Adidas logo.
I chose this image of migrating birds to play on these feelings because Adidas is primarily an outdoors sportswear brand, which the flock of birds subtly reflects in this single image as well.
My main goal with this project was to subconsciously project all of these ideas and feelings to the viewer through memorable and graphical imagery.
My Role: Concept, Design, Implementation
