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    <lastmod>2021-07-15</lastmod>
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  <url>
    <loc>https://www.armanmcleanstudio.com/home</loc>
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    <lastmod>2021-11-27</lastmod>
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    <image:image>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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  <url>
    <loc>https://www.armanmcleanstudio.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/a77766ed-7344-4f20-9ae8-751cb2c99fac/New-About-Pic.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>I am excited about the prospect of collaborating with experts in my field and to provide my skills and ideas to interesting design projects. I am a multidisciplinary designer and brand developer from Miami, majoring in communication design at the Parsons School of Design (NYC). I strive to develop unique and engaging work that is both content-centered and concept-driven. My branding and design work ranges from visual identity and branding strategy to video editing, illustration and digital design. My skills in concept development and utilizing my technical Adobe tools enable me to effectively see projects through from research to completion. I draw on my international upbringing and Iranian/American heritage to incorporate diverse lenses through which I construct an engaging design vernacular. My goal is to be fresh yet relatable, challenging yet approachable, and ultimately to be memorable. The work explores a play on emotions and patterns as a powerful means of impacting communication and lasting memories. Aside from my work, I enjoy sports, R&amp;B, Hip-Hop, and thriller films.</image:caption>
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  </url>
  <url>
    <loc>https://www.armanmcleanstudio.com/graphics</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1626378254375-EDTDKENH3GOX03PY8BJK/THUMBNAIL-LINK-Compressed.jpg</image:loc>
      <image:title>Personal Work - Romeo &amp; Juliet</image:title>
      <image:caption>Collage and Story</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1626375534395-MTYUW9XJGTWFK1QYU3U0/ADIDAS-BIRDS-Compressed+copy.jpg</image:loc>
      <image:title>Personal Work - Adidas Birds</image:title>
      <image:caption>Patterns and Iconography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1626377744454-P5BAKPN3EYN6XBBQ7ESX/THUMBNAIL-LINK-Compressed.jpg</image:loc>
      <image:title>Personal Work - Green Movement</image:title>
      <image:caption>Freedom and Oppression</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1626376849867-RL1CDPF2TPH3HZNGBMIQ/THUMBNAIL-LINK-Compressed.jpg</image:loc>
      <image:title>Personal Work - Nike LeBron</image:title>
      <image:caption>Immersion and Iconography</image:caption>
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  </url>
  <url>
    <loc>https://www.armanmcleanstudio.com/branding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1626816972206-P4DOT6HNPZFJP8RXTUI2/Thumbnail-Link-Compressed.jpg</image:loc>
      <image:title>Commercial Work - Early Worm</image:title>
      <image:caption>Playful and Relatable</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1626816233395-P6OQNU0ZXIX0LKF0H7UG/Thumbnail-Link-Compressed.jpg</image:loc>
      <image:title>Commercial Work - The Hub</image:title>
      <image:caption>Industrial and Corporate</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1626816866555-2BENZX1ICV4SC7C824KG/Thumbnail-Link-Compressed.jpg</image:loc>
      <image:title>Commercial Work - Studio A’sil</image:title>
      <image:caption>Streamline and Minimalist</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1626816760578-GP3ZIR5T85REBQP3SL7U/Thumbnail-Link-Compressed.jpg</image:loc>
      <image:title>Commercial Work - Costa Brava</image:title>
      <image:caption>Upscale and Classic</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1626816671615-LBYVPVLXWH0JCDEI5AB3/Thumbnail-Link-Compressed.jpg</image:loc>
      <image:title>Commercial Work - My Logo</image:title>
      <image:caption>Sleek and Simple</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.armanmcleanstudio.com/videos</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1635119490981-4XLKKRWLBQVEGMSKXRZ2/SIMPLE+THINGS-THUMBNAIL-LINK.jpg</image:loc>
      <image:title>Videography - Simple Things</image:title>
      <image:caption>Friendships and Enjoyment</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1626818343424-J6FZQOHQFZDW3M3F7RV3/Thumbnail-Link-Compressed.jpg</image:loc>
      <image:title>Videography - Waves</image:title>
      <image:caption>Youth and Relationships</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1626818054082-5MY6NWNU5O6E5U5RTJDX/THUMBNAIL-LINK-Compressed.jpg</image:loc>
      <image:title>Videography - Green Movement</image:title>
      <image:caption>Freedom and Oppression</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1626819381535-CO2WEPZP9OJVXPJX6F6I/Thumbnail-Link-Compressed.jpg</image:loc>
      <image:title>Videography - Faces of NYC</image:title>
      <image:caption>Diversity and Struggle</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.armanmcleanstudio.com/adidas-birds</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1626384504377-NUT6M4HNYCLTGR390KUE/ADIDAS-BIRDS-Compressed+copy.jpg</image:loc>
      <image:title>Adidas Birds - Adidas Birds</image:title>
      <image:caption>The design concept for this project is based on merging patterns in nature with corporate iconography, like the Adidas logo. This combination of imaginary creates a sense of power and movement. I chose this image of migrating birds to play on these feelings because Adidas is primarily an outdoors sportswear brand, which the flock of birds subtly reflects in this single image as well. My main goal with this project was to subconsciously project all of these ideas and feelings to the viewer through memorable and graphical imagery.  My Role: Art Direction, Design, Concept</image:caption>
    </image:image>
    <image:image>
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    </image:image>
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  </url>
  <url>
    <loc>https://www.armanmcleanstudio.com/nike-lebron</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1626387141766-ZRAPLP4HZGC8DAIDCD6Q/NIKE-LEBRON-Compressed.png</image:loc>
      <image:title>Nike LeBron - Nike Lebron</image:title>
      <image:caption>The goal for this project was to push the logo’s design capabilities as far as possible. I wanted to create an immersive pattern solely out of the logo that would draw the viewer in. My two main sources of inspiration came from Christian and Muslim symbolism seen in paintings, churches and mosques given my mixed Iranian/American heritage. Conceptually, this is meant to be a piece of retro advertisement for Nike that depicts one of their rising star athletes, a young LeBron James, at the beginning of his career. My Role: Art Direction, Design, Concept</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1627586282558-AVAW9G7I8V41E9ZC7EHH/LEBRON-MOCKUP-CROP-Compressed.jpg</image:loc>
    </image:image>
    <image:image>
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    </image:image>
  </url>
  <url>
    <loc>https://www.armanmcleanstudio.com/nike-kobe</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1626456951085-06YC2P9FMSB498X1K3JA/NEW-NIKE-OLD-KOBE-Compressed.jpg</image:loc>
      <image:title>Nike Kobe - Old Kobe</image:title>
      <image:caption>I developed this in honor of Kobe after his passing. My goal was to capture his essence at different stages in his career. I achieved this through combining a repeating pattern of Nike swooshes with expressive portraits of Kobe himself. I was experimenting with the level of detail required to recreate someone’s likeness through the use of negative space. My Role: Art Direction, Design, Concept</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1626456978312-8YDAZ5MU5JXZYA2EJPPQ/NEW-NIKE-YOUNG-KOOBE-Compressed.jpg</image:loc>
      <image:title>Nike Kobe - Young Kobe</image:title>
      <image:caption>Once again, I used the familiar Nike logos and purposely made them small to play with the viewers visual perspective. Depending on the viewers physical distance to the piece the theme of the work changes as a whole. The closer to the piece, the more apparent the swooshes appear and Kobe’s face becomes less clear versus the opposite when viewing it from farther away. My Role: Art Direction, Design, Concept</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1627586629227-WV9IOOUVAP5LF122YR63/NIKE-KOBE-MOCKUP-SMALL-Compressed.jpg</image:loc>
    </image:image>
    <image:image>
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    </image:image>
  </url>
  <url>
    <loc>https://www.armanmcleanstudio.com/green-movement</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1626457261025-1LKDRLE7MQ6QULGE9MIZ/GREEN-WOMAN-Compressed.jpg</image:loc>
      <image:title>Green Movement - Green Movement</image:title>
      <image:caption>The technique used for this piece was based on what I learned from creating (Old/Young Kobe), but the concept is different. The work relates to the Iranian Green Movement in which peaceful protesters demanding civil liberties were attacked. The repeating pattern is formed from the Farsi word meaning freedom (AZADI). I chose the image of a covered woman for this piece because the Green Movement, which started as a general civil liberties movement quickly became a women’s freedom centric movement. My Role: Art Direction, Design, Concept</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1627411745934-JPI8KNB2GECDI1VQYT9J/MOCKUP-GREEN-CROP-1-NEW-Compressed.jpg</image:loc>
    </image:image>
    <image:image>
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    </image:image>
  </url>
  <url>
    <loc>https://www.armanmcleanstudio.com/romeo-juliet</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1626457975313-VF0PTSFDSVOQEBD5LJ20/Juliet-DONE-CUT-Compressed.jpg</image:loc>
      <image:title>Romeo &amp; Juliet - Romeo &amp; Juliet</image:title>
      <image:caption>For this project I was tasked with designing two book covers (“Romeo &amp; Juliet” and “Julius Caesar”). The design concept was the reuse of art depicting the characters in new and interesting ways. I wanted to depict the essence of these stories through collaged imagery of older paintings that recreated these same tales of love and loss. William and Morris tapestries served as my main inspiration for this project. My intent for this piece was for the book cover to seem as if it were cut out of a larger tapestry telling the story of Romeo &amp; Juliet. My Role: Art Direction, Design, Concept</image:caption>
    </image:image>
    <image:image>
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    </image:image>
    <image:image>
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  </url>
  <url>
    <loc>https://www.armanmcleanstudio.com/julius-caesar</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1626458326045-22TBXISZNGZJVK7QZWNM/Caesar-Done-Cut-Compressed.jpg</image:loc>
      <image:title>Julius Caesar - Julius Caesar</image:title>
      <image:caption>Similar to “Romeo &amp; Juliet” I wanted to depict the essence of these stories through collaged imagery of older paintings. The imagery on each cover was meant to provide the reader a hint of what type of story they were about to enter. The biggest difference was that I was trying to express a sense of violence, loss and eventual passage to a more peaceful place. This is why the view of the book cover is looking up at the blue sky filled with circling clouds, with Caesar being attacked on the edges of the cover. My Role: Art Direction, Design, Concept</image:caption>
    </image:image>
    <image:image>
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    </image:image>
    <image:image>
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    </image:image>
  </url>
  <url>
    <loc>https://www.armanmcleanstudio.com/the-face</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1626458609853-7CU0XMWNA0M0B3HCQRXE/THE-FACE-Compressed.jpg</image:loc>
      <image:title>The Face - The Face</image:title>
      <image:caption>This graphic was created to be advertisement for a gallery show. The show explored a dependence on technology and the impact it has on humanity. To emphasize this point in an attention-grabbing way, I chose an expressive, ambiguous character with jarring robotic eyes. I used the text detailing the information regarding the gallery location, time of the event and name of the artist as my medium of choice to make out the face of the character. The aim was to attract people who would be interested in this topic by using visually arresting imagery that would stop someone who is walking by due to the abstract and jarring nature of the piece. My Role: Design, Concept</image:caption>
    </image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1626458696782-G1W1VBQLFB4DNN1UW4H9/THE-FACE-MOCKUP-3-Compressed.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.armanmcleanstudio.com/nike-pattern</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1626459353120-GVALTZ0O2S8Y5UUZ1EWL/CIRCLE-PATTERN-Compressed.jpg</image:loc>
      <image:title>Nike Pattern - Nike Pattern</image:title>
      <image:caption>This was created through an exercise in experimentation. My aim was to create a pattern using an existing logo that gives off a unique sense of luxury that could be applied to anything. I was combining Eastern and Western design elements, once again, to create a new and engaging piece. Elements came from designer brand monogram patterns like Gucci and Louis Vuitton, but I also combined these with detailed pattern work that I had seen in mosques. This marriage of East and West works time and time again and takes me in endless directions.   My Role: Art Direction, Design, Concept</image:caption>
    </image:image>
    <image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1627589926988-3R2531JMFQ7Q6Y97HMCL/NIKE-PATTERN-MOCKUP-SMALL-Compressed.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.armanmcleanstudio.com/the-hub</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1626467674529-BOTS9QANMQN1OV5LXPLA/Thumbnail-Link-Compressed.jpg</image:loc>
      <image:title>The Hub - The Hub</image:title>
      <image:caption>This is an icon meant for a construction company named Plaza Construction. This construction company specializes in large buildings and skyscrapers and my intent was to subtly reflect that in the icon. The icon was meant to be used for a separate section of Plaza Construction’s website where the Plaza Construction personnel and clients could virtually meet. I aimed to develop this as an understated, yet recognizable icon given that it would play a secondary role to the company’s main logo. My Role: Concept, Design, Implementation</image:caption>
    </image:image>
    <image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1628013391864-SEG5YB6IAJMI4X943ROI/THE-HUB-Window-Compressed.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.armanmcleanstudio.com/sunny-isles</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1626467957335-XHOED0NMPXOE86VJSJZD/Thumbnail-Link-Compressed.jpg</image:loc>
      <image:title>Sunny Isles - Sunny Isles</image:title>
      <image:caption>During my time as an intern at Jacober Creative my team and I were tasked with rebranding the city of Sunny Isles Beach, which included redesigning their city logo. Their design brief stated that they wanted to attract an affluent group of residents to their city and play on the fact that they are a beach town. My approach for this project was to create a sense of elegance through simplicity. I was very inspired by design elements used in high-end restaurants and how they give off a sense of luxury though minimalism and placement. My Role: Art Direction, Design, Concept</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1628014334215-XTVRU654PIMBIJPGFDRU/SUNNY-ISLES-MOCKUP-CARD-2-Compressed.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1628013297323-SW3E1RO5GFDXCNO36BSP/MOCKUP-SUNNY-STREET-NEW-CROP-Compressed.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.armanmcleanstudio.com/am-logo</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1626468256473-B8O417Y9LWSQE3V25OJB/AM-LOGO.jpg</image:loc>
      <image:title>AM Logo - My Logo</image:title>
      <image:caption>I created this logo using my initials through a process of experimentation. I was playing around with different letter formations and my aim was to craft something that felt very clean, yet one could place it on anything and it would have a presence. I placed the “A” inside the “M” to form one simple shape which is visually easier to remember given the streamlined look and feel. I added the double angled lines to help illuminate the “M” and give the piece a bit more movement. My Role: Art Direction, Design, Concpet</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1627416737465-OJXLPBGSTMWD6I8H8DYF/AM-LOGO-MOCKUP-NEW1-Compressed.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1627416332738-0UM2ZN9S73E822IE5L8J/MOCKUP-AM-SHIRT-NEW-CROP-Compressed.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.armanmcleanstudio.com/costa-brava</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1626468526843-F73GKZ76QLP71AA56FDX/Thumbnail-Link-Compressed.jpg</image:loc>
      <image:title>Costa Brava - Costa Brava</image:title>
      <image:caption>For this project, at Jacober Creative, we had to rebrand an upscale apartment building in Miami. The client stated that they wanted the original building logo updated but, still wanted to keep some of the older classic elements. While creating this logo I wanted it to add a sense of old world luxury and class, almost like an aged single malt glass of scotch. This logo creates a feeling of warmth, assuredness, and comfort all from a place of grandeur. My Role: Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1627591839517-ONZ4TW10O7N52BH781YX/COSTA-MOCKUP-2-NEW-CROP-Compressed.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1627422823555-M7TF6WCTL5SXI2GG39RL/NEW-COSTA-DOOR-SIGN-CROP-Compressed.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.armanmcleanstudio.com/studio-asil</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1626470132714-388KYCYO8XBGSRKGRZG9/Thumbnail-Link-Compressed.jpg</image:loc>
      <image:title>Studio A'sil - Studio A’sil</image:title>
      <image:caption>While working at Black Dog Design I was tasked with creating a logo for Studio A’Sil (NYC furniture company). My intent was to use the initial letters of Studio A’Sil’s name (“A” and “S”) to form the image of a chair so that possible /potential clients immediately associate that image of a chair with their company. By doing so viewers would easily remember Studio A’Sil and immediately equate / associate the company with the furniture they sell. My Role: Art Direction, Design, Concept</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1627592240940-VLXVGX5EUWUUO6JGI1QX/STUDIO-A%27SIL-MOCKUP-SMALL-1-Compressed.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1627592472268-CRU2SEPU3YX1CCQAWJ74/STUDIO-A%27SIL-CARD-MOCKUP-SMALL-2-Compressed.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.armanmcleanstudio.com/early-worm</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1626470581429-Z166F4R40T8Y2COMUG4H/EARLY-WORM-Compressed.jpg</image:loc>
      <image:title>Early Worm - Early Worm</image:title>
      <image:caption>This was another project that I worked on during my time at Black Dog Design. “Early Worm” is a casual, lifestyle apparel brand people who play recreational golf. This client wanted imagery of a worm to be included in the logo and on T-shirts and other apparel. This logo went through numerous iterations as it was difficult to find a balance between all elements and adopting the right tone. The final product, depicting the worm coming out of a golf ball instead of an apple, presented a comedic twist and the laid-back attitude the client was looking for. The typeface and smiling worm I chose completed the look and feel of the brand not taking itself too seriously. My Role: Art Direction, Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1627580209589-C9SWY84CQZ3SRSNGPPDX/EARLY-WORM-MOCKUP-LAST-CROP-Compressed.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1627583492834-6NT5OD103PRU8VSO9F5W/SHIRT-MOCKUP-CROP-1-Compressed.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.armanmcleanstudio.com/the-vistas</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1626471314215-I8KF4X6L26D8SR6SIWBQ/VISTAS-Formal-LOGO-Compressed.jpg</image:loc>
      <image:title>The Vistas - The Vistas</image:title>
      <image:caption>A residential association in Miami Beach contracted me to redesign their building logo. They were looking for a new, modern and streamlined look for their upscale building. After meeting the client the thought was to strip the design down to its’ bare bones and to let the typeface speak for itself. The focus was to determine the appropriate typeface in order to achieve a look that represented high quality and newness. The inspiration came from the clean lines seen in mid-century modern architecture as it is simple and straightforward, yet it represents quality and modernity. This fit the Miami lifestyle of elegance and quality.  My Role: Design, Concept</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1627592759065-II026TH0DEKO87KNPC72/VISTAS-MOCKUP-SMALL-1-Compressed.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1627593013087-6MIW3T5ZLETN0FGUSWF0/VISTAS-MOCKUP-CROP-2-Compressed.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.armanmcleanstudio.com/qstc</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1626471772575-E6PLP2O8R8WCDNQFTUP0/Thumbnail-Link-Compressed.jpg</image:loc>
      <image:title>QSTC - QSTC</image:title>
      <image:caption>A theater company in NYC rebranded themselves and held a competition. The concept was to market themselves as an inclusive community. The design brief emphasized that actors would be joining a community of people who help you and your craft. My goal was to develop something simple, digestible and include the idea of togetherness as the focal point. My focus was on a circular form with no defined beginning or ending. The design concept was based on a metal fence and how the links in a fence work together to hold itself up. This is similar to the sense of community which the theater company emphasized. Hence, my design is depicting abstracted hands holding each other. My Role: Art Direction, Design, Concept</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1627424833004-JSOSPHP8AOD4WPZGY0ZC/QSTC-MOCKUP-CROP-1-Compressed.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1627572739274-H3SXIC47UD9IU2CKITC7/QSTC-MOCKUP-2-CROP-NEW-Compressed.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.armanmcleanstudio.com/waves</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-30</lastmod>
  </url>
  <url>
    <loc>https://www.armanmcleanstudio.com/green-movement-vid</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-02</lastmod>
  </url>
  <url>
    <loc>https://www.armanmcleanstudio.com/faces-of-nyc</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-30</lastmod>
  </url>
  <url>
    <loc>https://www.armanmcleanstudio.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-20</lastmod>
  </url>
  <url>
    <loc>https://www.armanmcleanstudio.com/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/1b2cc9a5-680d-455d-b0dd-c2d22c9fe819/PiINES-THUMBNAIL-LINK-TEXT.jpg</image:loc>
      <image:title>Illustrations - Night in the Pines</image:title>
      <image:caption>Adventure and Imagination</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/ed337a08-d9b1-4a07-86d8-764ce255d3c8/HERITAGE-THUMBNAIL-LINK-Compressed.jpg</image:loc>
      <image:title>Illustrations - New Heritage</image:title>
      <image:caption>Heritage and Recognition</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/7518caa1-fc52-47fd-8d2c-1f67260af9f0/Clint-THUMBNAIL-LINK-TEXT.jpg</image:loc>
      <image:title>Illustrations - The Good, the Bad and the Ugly</image:title>
      <image:caption>Film and Advertisement</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.armanmcleanstudio.com/the-good-the-bad-and-the-ugly</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/fdbe05fb-895c-4a1b-983a-436719159fb5/Clint-Eastwood-CLEAR-TEXT+copy.jpg</image:loc>
      <image:title>The Good, the Bad and the Ugly - The Good, the Bad and the Ugly</image:title>
      <image:caption>This Illustration is meant to be an advertisement in the form of a poster depicting the 1966 spaghetti western film “The Good, the Bad and the Ugly”. For this illustration I wanted to challenge myself by revealing a limited amount of Clint Eastwood’s face, but the viewer is still able to recognize his iconic squint. I soon realized the best way to solve this challenge was by framing this piece in the form of a super close-up. The treatment of the text was also very important to me. I wanted the title to be subtle, but noticeable at the same time. In my mind the best way to incorporate the text was to embed it into his sunburnt skin as if it was part of his burn. This makes the image more interesting to look at and gives the viewer a better idea of what to expect in this film. My Role: Design, Concept, Illustration</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.armanmcleanstudio.com/simple-things</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-25</lastmod>
  </url>
  <url>
    <loc>https://www.armanmcleanstudio.com/new-heritage</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/059bb9f6-339f-4057-8df9-bfca94adee86/new+heritage+copy.jpg</image:loc>
      <image:title>New Heritage - New Heritage</image:title>
      <image:caption>This is another hand drawn piece that I did in high school. For this piece I was focusing on creating the most realistic looking piece possible. I wanted the viewer to feel like they are looking at a photograph. The topic of this piece was a bit more personal. This illustration is supposed to represent my Iranian heritage and my American heritage coming together. The red stamps were used from my mother’s old Iranian passport and I placed myself standing on top of these stamps to represent my Iranian background and how this is something that I am proud of. My role: Design, Concept, Illustration</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.armanmcleanstudio.com/new-page-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f06e955b9fb76d5702ff75/cd98f284-d7f2-4c54-b899-7909b34e1a34/Night+in+the+Pines+copy.jpg</image:loc>
      <image:title>Night in the Pines - Night in the Pines</image:title>
      <image:caption>This was a hand drawn illustration that I had done during my high school years. I was focusing on blending realistic black and white pencil with colorful abstract shapes done with markers. I was inspired a lot by Dali’s style of work and how he was able to create these incredibly colorful and imaginative scenes using a very hyper realistic style of painting. To me mixing these dreamlike visuals and concepts with a very grounded style of work was very eye opening. This is why I created this piece to play on these concepts in my own way and using my own experiences. My role: Design, Concept, Illustration</image:caption>
    </image:image>
  </url>
</urlset>

