Sunny Isles
During my time as an intern at Jacober Creative my team and I were tasked with rebranding the city of Sunny Isles Beach, which included redesigning their city logo. Their design brief stated that they wanted to attract an affluent group of residents to their city and play on the fact that they are a beach town. My approach for this project was to create a sense of elegance through simplicity. I was very inspired by design elements used in high-end restaurants and how they give off a sense of luxury though minimalism and placement.
My Role: Art Direction, Design, Concept
