The Vistas
A residential association in Miami Beach contracted me to redesign their building logo. They were looking for a new, modern and streamlined look for their upscale building. After meeting the client the thought was to strip the design down to its’ bare bones and to let the typeface speak for itself. The focus was to determine the appropriate typeface in order to achieve a look that represented high quality and newness. The inspiration came from the clean lines seen in mid-century modern architecture as it is simple and straightforward, yet it represents quality and modernity. This fit the Miami lifestyle of elegance and quality.
My Role: Design, Concept
